FREE REIGN: The Lifestyle Brand

I’ve always believed the best business’ are grown out of life events and stories- this is defiantly true for ‘Free Reign’ founded by Melanie Pederson. This girl inspires me to keep positive and her clothing line is amazing (you should feel how soft the sweaters are!) 

Read about her business and journey below- and enter to win your own ‘Free Reign’ Sweater! See the end of this post for details



This brand is built to empower and inspire – for those who wear our apparel and use our lifestyle accessories, and for those surrounding us along with passersby who see the messages that we believe have been thoughtfully created.

Hi I’m Melanie, the Founder + Creator of Vancouver’s latest fashion brand, FREE REIGN. My company has been inspired by my recent battle with chronic pain which I’ve suffered from for the last 3.5 years after being injured in a motor vehicle accident that occurred 9 days after giving birth to my son. The journey I went through enduring chronic pain while trying to be a new Mom has brought me some highs but a lot of it brought on a lot of lows. Chronic pain then sent me into a spiral with mental health — depression and anxiety to be more specific. During some of my toughest times, my Husband was actually my inspiration. He’d write me all kinds of loving and encouraging notes and stick them all throughout the house in thoughtful places where I’d see them; beside the bed, on the mirror, the bathroom and kitchen. They truly helped me to keep going. And eventually, I thought, if these simple, yet encouraging sayings were on the very things I used every single day like my coffee mug, water bottle and clothes, that it would help me tremendously. And once that thought came through, I wondered about how if it could help me, if it could maybe help others going through their challenges as well.

The name, FREE REIGN, actually came to me in a dream one night. The dream was so real that I woke up in the morning believing that I had to go to work. The name was built upon its definition – to be free to rule. Meaning that while we have no control over what happens to us in this life, that we have full control with how we respond and what we do about it moving forward. And so, FREE REIGN was born.

FREE REIGN is committed to supporting local and Canadian businesses. Our apparel is made entirely in Canada using ethical, eco-friendly fabrics, and completely sweatshop free. And some of our accessories, while nearly impossible to have everything made here, in those circumstances we then use Canadian companies when making our purchasing decisions.

Our “Everyday Essentials” lifestyle accessories line has been inspired by essential items that I use daily to get through each day: non-plastic water bottle for healthier reasons, tumblers for my desired hot beverages and daily smoothies, coffee and tea mugs that are comfortable to hold and clutch, prints of my designs to put up in my office and home so that I could be reminded daily to be the best me I can be, and an all natural soy wax candle that was made in collaboration with our friends at Just Candles Co. using phthalate free fragrances and lead-free cotton wicks for my sensitive nose to help me unwind. I carefully designed a scent that was inspired by my trips to Aruba and Belize – subtle, but warm, fresh and clean. It reminds me of lying in a hammock over some warm, turquoise ocean waters, with a clean breeze that brings with it a light sweet and salty note that only comes with being in the tropics.


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Our apparel line is designed to be versatile- being able to wear it to bed, at home, out casually, layered, or even dressed up is important to me as I believe that consumers should be buying less – owning quality goods versus a quantity of goods.

We have 3 simple principles we use when it comes to designing all aspects of our line and how we conduct our business:

Feel Good.

Look Good.

Do Good.

If each item doesn’t do all 3 of the above, we don’t make, print or carry it. And we take these same 3 principles into our decision-making process.

The graphics and statements that are printed are intended to not only make you feel good but to act as subtle reminders to those around you that see it. With every new customer we receive, we have the opportunity to spread more peace, love + kind vibes, and at the end of the day, that is more than we could ever ask for.

Peace, Love + Kind Vibes,

Melanie Pederson


Free Reign social media:
Win your own Free Reign Sweater!
To Enter:
1. Follow on Instagram:


3.Tag a friend on the instagram post- The more tags= more entries!
(Please tag each person in separate comments)

3. For 5 Bonus Entries: Subscribe to this blog via email below.

Giveaway runs from July 27- August 3 at midnight. Winner will be contacted August 4th
This is in no way sponsored, endorsed or associated with Instagram Inc. Must be 18 years or older to enter. Eligible to all residents in Canada. Shipping not included outside of BC.
Good luck!

1 comment on “Local Feature: FREE REIGN- The Lifestyle Brand”

  1. It’s always great to see new business building and doing well for themselves. Hope to one day see you expand to the UK, shall have to follow on Instagram xo

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